← work// website · marketing · ai
lyfe realty group
teresa schwarz · southwest browardA website that earns the call, and a marketing hub that shows exactly where every lead comes from.
Results
- return on marketing spend
- 302%
- in commissions from marketing leads
- $99K
- projected growth for 2026
- +27%
- more website visits
- +175%
$24,724 spent this year, as of August
$99,440 from five clients who came through marketing
year over year, with Q4 projected at +69%
2,630 visits in three months, up from 957
the deals behind the number
- $47,710Seller · a family selling an inherited home in Weston found Teresa online
- $24,369Buyer · a doctor relocating from Houston, bought in Coconut Creek
- $22,911Buyer · first-time homebuyers, bought in Miramar
- $2,550Rental · landlord client in Miramar
- $1,900Rental · landlord client in Dania Beach
Commissions, spend and return: Lyfe Realty Group, reported by Teresa Schwarz on Aug 6, 2026, for clients who came in January to June 2026. Growth projections: Teresa Schwarz, Oct 1, 2026, based on contracts and upcoming listings. Visits: Google Analytics, Aug 2 – Oct 31 vs. May 3 – Aug 1, 2026, paid and organic.
the challenge
Teresa Schwarz sells homes across Southwest Broward: Pembroke Pines, Miramar, Davie, Weston and the cities around them. Her clients are families with years of equity, comparing agents before one of the biggest decisions of their lives.
She was paying for ads, posting and emailing, but couldn't tell what was working. Leads landed in an inbox, a spreadsheet and a newsletter list. Ads were judged by phone calls alone. We set out to fix both sides: a site that turns visitors into conversations, and one place to see every lead and where it came from.
- client
- Lyfe Realty Group · Teresa Schwarz
- market
- Southwest Broward County, Florida
- what we did
- Website, MLS listings, marketing hub, lead tracking, email, AI-assisted content
- since
- May 2026, ongoing
- live
- lyferealty.com
- languages
- English and Spanish
01the website
a site that earns the call.
Homeowners don't call an agent they don't trust. So every page leads with Teresa, real local proof and two clear next steps: call her, or get a free home valuation.
- +268%
- more form requests and taps on Teresa's phone number
- 3.2 → 4.3
- of those actions per 100 visits: the site converts better
- 16 of 17
- tracked website inquiries started on the free valuation page
Google Analytics, Aug 2 – Oct 31 vs. May 3 – Aug 1, 2026. Inquiries: Lyfe Hub lead pipeline, Aug 17 – Oct 31, 2026.
- listings that update themselves
A custom WordPress plugin pulls every Lyfe listing and photo from the Miami MLS. No copying, nothing stale.
- forms that ask the right questions
Valuation and buyer forms branch on each answer, so Teresa knows what someone needs before she calls back.
- local proof on every page
Real aerials of the neighborhoods she sells, live RateMyAgent reviews and city guides for Davie, Pembroke Pines and more.
- built for two languages
Spanish guides are already live, and a fully bilingual version of the site is built and ready to launch.
02the marketing hub
every lead, every dollar, one place.
We built the Lyfe Hub, a private dashboard that pulls in everything Teresa's marketing touches. It answers three questions at a glance: what did we spend, what came in, and where did it come from?
- websitevisits, sources and the actions people take
- google adsspend, calls, search terms and every account change
- local servicesGoogle Guaranteed leads
- website formseach lead with the ad, keyword and page that brought it
- emailopens, clicks and the leads each campaign brought in
- salesclosings and market numbers from the MLS
what it caught
the ads kept spending. the calls stopped.
In October the hub's reports caught a slide in calls from Google Ads. Its report traced the cause in one read: after keyword changes in early September, the same budget was reaching people looking up home values and rentals instead of people looking for an agent.
- −60%calls from ads, 45 → 18, with the same search spend
- 15valuation requests from ad visitors that the call count had missed
- 9specific, reversible fixes, ranked by impact
the rest of the toolkit
everything else the hub runs.
- lead pipeline
Every inquiry with its source, stage and follow-up, so no lead goes cold in an inbox.
- email marketing
Bilingual newsletters and campaigns designed in the hub, with the clicks and leads each one brings.
- website forms
Build and change the site's forms without a developer, with consent records and spam protection.
- sales performance
Closings for the office and each agent from the MLS, by city and home type, so Teresa sees where the business really comes from.
- market data
Monthly numbers for every city she serves, checked by a person, ready for newsletters and market updates.
- reports + alerts
Bi-weekly marketing reports shared by private link, and phone alerts the moment a new lead arrives.
03the content engine
more guides, with a human in charge.
Sellers search before they call, so the site answers their questions city by city. AI assistants draft the guides and market updates in Teresa's voice, in English and Spanish, using the hub's real market data. A person approves every word before it goes live.
Both drafts are in the review queue with September's approved numbers for each city. Approve them, or ask for changes.
- drafted by ai
Claude and ChatGPT connect to the hub, follow Teresa's playbooks and use real MLS numbers.
- approved by people
Nothing publishes or sends without a person's review. Every draft shows who asked for it.
- live on the site
Recent Davie buying and selling guides went from draft to published this way, in both languages.
why it works
one system, not five tools.
The website, the listings, the leads and the content all feed the same hub. So Teresa sees the whole picture, and every decision starts from real numbers.
trust first
Real neighborhoods, real reviews and real listings do more than any slogan. That's what turns a visit into a call.
measure everything
When every lead carries its source, you stop guessing which ads work and fix the ones that don't.
people decide
AI handles the drafting so the team can publish more, but a person signs off on everything.
Thanks to Teresa Schwarz and the Lyfe Realty Group team.
have something in mind?
A season to launch, a campaign that needs to live everywhere, or an event people should line up for.
let's make something good.